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The Story Behind 'Kick Off'

Football is about stories. Stories of goals, saves, misses, wonderkids, fans, legends, managers.

The beautiful game is full of them. Everything 3nil designs and produces is from them.

One story we love is the set of rules created in 1863 that gave birth to the modern game. There is a fantastic book that puts that wonderful set of rules into a little handbook and we look at it all the time for inspiration.

One of the rules dictates 'the game shall be commenced by a place-kick from the centre of the ground...'. We couldn't think of a better way to honour this by creating 'Kick Off', a shirt that encapsulates the rule in a minimalist style.


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